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The Manipulators

The Manipulators

When my friend asked me if I could work under intense pressure, I said yes but was wondering how intense this pressure could be. I sent my application and I was selected. It was later I discovered that this company disguises to be a regular company but it is the Church office of the place […]

The Future Of Product Design: Less Transactional, More Inspirational

The Future Of Product Design: Less Transactional, More Inspirational

As director of product design for the world’s largest ticket marketplace, StubHub, Safia AliWo leads the team accountable for “product experiences” on all digital platforms. And she certainly seems to keep customer experiences at the forefront of her thinking. Is that the future of product design, an arms race of pleasing an increasingly demanding customer base? “It’s […]

The Female Influencer

The Female Influencer

In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing. Based on my experience casting influencers in campaigns as director of influencer strategy and talent partnerships at Hearst Digital Media and the research I’ve done for my new […]

Branding Secrets From Beychella

Branding Secrets From Beychella

It’s been an exciting few months for Beyoncé fans. In April, music superstar became the first black woman to headline at Coachella. The performance over two weekends was considered to be masterclass, and “Beychella” was so meticulously documented as to have its own dedicated Wikipedia page. At the beginning of June, she and husband Jay-Z launched […]

Social Media Forces CPC To Probe Blue Band

Social Media Forces CPC To Probe Blue Band

Following a viral video that patrayed Blue Band as unsafe, the Consumer Protection Council (CPC) says it has opened an inquiry into aspects of Blue Band products. It stated that the inquiry would determine product safety and clarify some aspects of the manufacturer’s statements on Blue Band “Spread for Bread”. The CPC Director General, Mr […]

Turn Your Brand Into A Religion

Turn Your Brand Into A Religion

The 21st-century evangelists embrace brands like religions. The brand supplies a life-changing system of attitudes, beliefs and practices, and the evangelists begin to organize their lives around the brand. Just as “born-again” religions spark a spiritual rebirth for followers, the “brand-again” business recreates a person’s identity — and not by accident. It’s a strategy that brands can […]

Inspiring Women Series : Up Close And Inspirational With Labake Amoo

Inspiring Women Series : Up Close And Inspirational With Labake Amoo

On this episode of Inspiring women series, we take a sneak into the branding world.  We bring to you a hardworking and self-sufficient woman who has taken on the wheels to make businesses look good and profitable. She preaches concept, precept and profit. Welcome, as we look at another inspiring story to get us started. […]

Non-Salesy Entrepreneurs Brace Yourself

Non-Salesy Entrepreneurs Brace Yourself

Someone asked you about your business and once again, you didn’t have a compelling answer for them. You quickly tried to remember your “elevator pitch” that you’d practiced for hours in front of the mirror, but it didn’t work. The best you could do was just stammer out a weak description of the product or […]

Is Your Personal Brand The rebel Or The heroine?

Is Your Personal Brand The rebel Or The heroine?

Talent alone doesn’t guarantee that circumstances around you wont change. Salma Shah discusses how to build a strong personal brand. The current trends in today’s fast-paced working world lean towards the importance of self-promotion and being remembered for all the right reasons. Few of us have ‘jobs for life’ and some of us may want […]

How Your Brand Can Benefit From Using Infographics

How Your Brand Can Benefit From Using Infographics

Infographics are still one of the best ways to turn dull information into sharable content. While the concept of infographics is nothing new, how they are created, shared and used for online marketing and branding continues to change. As CEO of How to Start a Blog, I love using infographics in my own content creation and […]