Non-Salesy Entrepreneurs Brace Yourself

By Jeff Charles

Someone asked you about your business and once again, you didn’t have a compelling answer for them. You quickly tried to remember your “elevator pitch” that you’d practiced for hours in front of the mirror, but it didn’t work. The best you could do was just stammer out a weak description of the product or service your company offers.

We’ve all been there.

Every entrepreneur has completely botched it when it was time to pitch their company. It’s normal, especially for people who do not have a background in sales.

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It’s likely that you read tons of articles in an effort to figure out the perfect way to describe your company.

But what if you didn’t have to? What if there were practical and effective techniques you could utilize to make your introduction more effective?

When trying to sell your brand, it’s better to understand effective sales techniques rather than just memorize a script. When you take the time to learn these techniques, you will introduce your company in a way that will make your company irresistible.

If you master the techniques in this post, you will find it easier to:

  • Give a persuasive introduction to your company.
  • Reinforce your branding throughout the conversation.
  • Inhabit a niche in your prospect’s mind.
  • Get them interested in your offerings.

These are techniques that successful salespeople use to charm their customers and get them to buy. They will also work for you!

Don’t Tell Them What You Do, Tell Them Who You Are

When you’re introducing your business, it’s not time to talk about the products or services that your company offers. Chances are, your prospect already knows what services you provide.

Instead, you need to let them know who you are, and you need to do it in a way that differentiates you from your competitors. The last thing you want to do is introduce your company as another “me too” brand.


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