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Increase Your Visibility, Go Viral

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Saturday, August 5th, 2023

Janet Adeyemo

Attention is money. It pays faster than time, if you play your cards right.

You are said to attract people’s attention when  your visibility is increased. Well, instead of hammering on how to take a drastic move, which you may spend your entire life regretting, just to gain attention, sit and join me on this ride as I take you through tested means to increase your visibility.

  • Create Highly Shareable Content

One of the fundamental elements of increasing your visibility is creating content that is highly shareable. To achieve this, focus on the following:

a. Unique and Compelling: Develop content that stands out from the crowd, offering something fresh and unique to your target audience.

b. Emotional Appeal: Evoke strong emotions such as joy, surprise, or inspiration in your content. People are more likely to share content that elicits a strong emotional response.

c. Visual Appeal: Incorporate eye-catching visuals, videos, or infographics that capture attention and enhance the shareability of your content.

d. Storytelling: Craft a compelling narrative that resonates with your audience, creating a connection and encouraging them to share your content with others.

  • Leverage Social Media

Social media platforms play a crucial role in facilitating the viral spread of content. To maximize your chances of going viral, consider the following strategies:

a. Know Your Platforms: Understand the dynamics and user preferences of different social media platforms. Tailor your content to suit each platform’s specific features and audience demographics.

b. Engage with Influencers: Collaborate with influencers or individuals with a significant following in your niche. Their endorsement and promotion of your content can significantly increase its reach and virality.

c. Utilise Trending Topics and Hashtags: Stay up-to-date with trending topics and popular hashtags within your industry or niche. Incorporate these into your content to increase its visibility and relevance. In utilising trending issues, becareful not to get entangled with issues that may not promote your brand or person image.

d. Encourage User Participation: Create interactive content that encourages users to engage, comment, and share. Contests, challenges, or user-generated content can foster a sense of community and boost the viral potential of your campaign.

  • Optimise for Search Engines

Search engine optimization (SEO) plays a crucial role in increasing the discoverability of your content. To enhance your chances of going viral through search engines, consider the following:

a. Keyword Research: Identify relevant keywords and phrases that align with your content and target audience. Incorporate them strategically in your titles, descriptions, and content.

b. Engaging Titles and Meta Descriptions: Craft compelling and descriptive titles and meta descriptions that entice users to click and share your content.

c. Quality Backlinks: Build high-quality backlinks from reputable websites and influencers. This can improve your content’s authority and visibility in search engine rankings.

d. Mobile-Friendly and Fast-loading: Optimize your website or content for mobile devices and ensure fast loading speeds. Mobile-friendly content is more likely to be shared and engaged with.

  • Explore your advantage

In your quest for visibility, identify that personal feature you’ve got that can be exploited to pose controversy, like and sometimes a mix of hate that can skyrocket your image. You know, it is funny how people bash some influencers under their comment section yet these persons still follow these influencers online.

Build an image of yourself that revolves around, “They may not like me but they cannot ignore me.”

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