Inspiring Women Series : Seun Tayo-Balogun Motivates Women To Plug Within

By Grace Shaibu

On this episode of Inspiring Women By AboveWhispers, We bring to you a woman who’s a trailblazer in the lingerie industry in Nigeria. The CEO, of the foremost online store for women lingerie. A woman who has been able to set the pace for other women and has contributed immensely to the growth of the women in diverse areas. Mrs Seun Tayo-Balogun is the CEO of Brief Essentials, the very first online undergarments store for women. This company has been running for over 6years and has conquered massive feasts.

Mrs Seun Tayo-Balogun

In this exclusive interview, she shares her story.How the idea emerged, the baby steps into reality and the giants strides in reality. She also inspired women to know their lingerie sizes, what fits, what doesn’t and also be detailed with their lingerie because it all starts from there. Enjoy the interview with the intelligent, beautiful and eloquent Seun Tayo-Balogun shares her story with us right here.

AW: A little about yourself

Our Guest : My name is Seun Tayo-Balogun. I  have degrees in political science and philosophy, economic management and policy. I have worked in the financial sector for quite a bit. I have served in fields like Policy Advocacy, communications. I can gladly say, I have ventured in a variety of things over the years. 

AW:  Tell us your journey into creating Brief Essentials {BE}

Our Guest : It began when I was still working. We had an intern then and I was sharing with him about the difficulty in getting an underwear store in Nigeria. We had some but they weren’t home made.

So, this intern, took the idea up being fascinated and inspired by it, he said he was going to come up with a template for me and just like magic, he went and came with a screenshot of the website he created. I was surprised and at that very point, my vision came to life.  Then, we started looking for a name. We picked different names but my husband picked Brief Essentials for us and that’s how we started and we have been doing pretty well. 

Overall, it made me learn a lot of things. I had to sit down and learn, relearn and unlearn. 


AW: Is it just about underwear?

Our Guest :  The vision you have is the manifestation of the kind of person you are. Now, this first segment of ours is just about underwear which means the vision of who I am is beyond underwear because we all want to make and change something.  For us, we have a lot of women we have been able to engage which isn’t underwear related. We have helped women entrepreneurs in their businesses by building websites for them, grooming their ideas and helping them run their social media pages. The underwear is a part to different parts we are running for women.

Aw : What’s the vision for Brief Essentials in the next 5 years

Our Guest : We want to be the go to place for everyone to buy affordable, high quality, not easy to find lingerie pieces. Just go to We are on that mission to make women get back in shape, be who they want to be and look amazingly beautiful. 

AW : Are women conversant with their lingerie?

Our Guest : For the seven years we have been running this business, we have realized that many women don’t even know their sizes. They don’t even know what a bra size should be. So, apart from selling lingerie we have helped a lot of women to know their sizes, their body type and body shape. Most women deal with the appearance forgetting to understand that a detailed underwear enhances a beautiful appearance.


AW : What’s your advice to women and  womenpreneurs?

Our Guest : First of all, it doesn’t matter how old you are, you can be what you want to be. You can set your mind to be what you want to be and you can work towards achieving it. Most importantly, get your finances right. Have a good financial knowledge.

catch the full interview here

Source: AboveWhispers

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8 Responses to Inspiring Women Series : Seun Tayo-Balogun Motivates Women To Plug Within

  1. Gloria Olaniyi September 13, 2017 at 4:29 pm

    This is very inspiring. How were you able to decide to let go of work and venture into business fully. That’s been my headache.

  2. Molara Johnson September 13, 2017 at 4:31 pm

    Please, I need good education on underwear sizes and management. Thanks for bringing this up.

  3. Bolanle Olatan September 13, 2017 at 4:31 pm

    Well done Seun. Greater feats ahead.

  4. Helena Maxwell September 13, 2017 at 4:32 pm

    Such a beautiful and hardworking woman. You are really inspiring.

  5. Yvonne Olayiwola September 13, 2017 at 4:50 pm

    Wow. So, this is the woman behind brief essentials. Great work. I must say.

  6. colette idris September 13, 2017 at 4:52 pm

    Women are doing well o. God bless you Seun. I am happy you have a supportive husband, he’s a great gift for you.

  7. Omolola September 13, 2017 at 5:01 pm

    I don’t know my bra size o.{coversface}.

  8. Perpetua Dandeson September 19, 2017 at 3:13 am

    A good number of us don’t know our bra size. Loool. The cup thing still gets me confused. Today, a B cup will suit me; tomorrow, a D cup. I need to meet this woman biko.


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