Apple on Wednesday unveiled two upgraded versions of its iPhone and a new waterproof smartwatch, seeking to reignite growth for the iconic technology maker.

The iPhone 7 and larger iPhone 7 Plus, with new camera technology, 50-meter water resistance and other features, were the highlight of an Apple media event in San Francisco.

The new devices come with Apple seeking to reverse declines in sales of the iPhone in an increasingly saturated global market, and boost its Apple Watch — in a slump since the enthusiasm of last year’s release wore off.

Apple chief executive Tim Cook said the new smartphones take advantage of the latest iPhone software, iOS 10.

“We are about to launch iOS 10, our biggest iOS release ever. It is jam-packed with new features,” Cook said.