These Tips Will Keep Your Business Ahead

Your primary responsibility as a CEO is to create a culture – the place to drive innovation.  Yes, you’ll focus on product and sales and metrics, but one of your most important roles is to create the teams that will best move your company forward.


A thriving culture is inclusive, and you can create this much more effectively when you’re small than when you’re large. So how can you do this?

1. Attract and hire diverse talent

Put diversity at the heart of what you’re trying to. You have to do something different than simply mining your own network. You need to give it thoughtful attention, because if you don’t, most of the team will look like your founders.

Don’t forget, candidates are interviewing you while they get interviewed. They’re going to think about what the environment looks like (or doesn’t look like) when they’re in your office.

2. Enhance your job descriptions

Job descriptions are how you talk to all of your potential candidates, so it’s really important that they “speak” to everyone.

There are many tools out there that can help you: Textio, Blendoor and Unitive are examples.

3. Measure and hold accountable

What you measure, you will change. As you begin to learn more about your employees, you’ll understand what they are and what they care about, which will lead you to understand what you need to change in order to accommodate them.

Slack has an internal policy that they’ve made public:

Here at Slack, we are working to ensure that diversity and inclusion are fundamental components of our organization. Like many other companies, we are reevaluating and revising our recruitment practices. More broadly, we are trying to change the culture that can make Silicon Valley feel like an unwelcome place for many people. Part of transforming that culture includes accountability and transparency.

4) Create startup cultures that allow women to thrive. It’s much easier as you consciously create to do it when you’re at 10 people than to try and change when you’re at 75,000.



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