China’s top smartphone makers are ready to challenge Apple Inc. on its home turf after trouncing the iPhone maker in their own market.
The U.S. phone market is dominated by Apple and Samsung Electronics Co. Since most phones are purchased through carriers, it’s nearly impossible for a manufacturer to gain serious market share without support from AT&T or Verizon, the two largest U.S. wireless networks.
The telecom companies have supported challengers. Verizon sells Google Pixel phones, and Sprint offers Andy Rubin’s Essential handset exclusively. ZTE Corp., another Chinese phone maker and thus far one of the most successful in the U.S., sells its dual-screen Axon model in the U.S. via a deal with AT&T.
Apple considers China one of its most important markets, yet sales have fallen there in recent years. Apple shipped 8.8 million iPhones in the third quarter in China, ranking behind Huawei, Oppo, Vivo, and Xiaomi, IDC estimated last month. That gives Apple just under 8 percent of the Chinese smartphone market, compared with just over 33 percent for Huawei and Xiaomi combined, according to IDC’s report.