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Women in Brazil march for women's rights. Photo: UN Women/Bruno Spada

Time is Now: Rural and Urban Activists Transforming Women’s Lives

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Thursday, March 8th, 2018
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Women in Brazil march for women's rights. Photo: UN Women/Bruno Spada
Women in Brazil march for women’s rights. Photo: UN Women/Bruno Spada

This year, International Women’s Day comes on the heels of unprecedented global movement for women’s rights, equality and justice. This has taken the form of global marches and campaigns, including #MeToo and #TimesUp in the United States of America and their counterparts in other countries, on issues ranging from sexual harassment and femicide to equal pay and women’s political representation.

Echoing the priority theme of the upcoming 62nd session of the UN Commission on the Status of Women, International Women’s Day will also draw attention to the rights and activism of rural women, who make up over a quarter of the world population, and are being left behind in every measure of development.

Join us to transform the momentum into action, to empower women in all settings, rural and urban, and to celebrate the activists who are working relentlessly to claim women’s rights and realize their full potential.

The #TimeisNow.


UN Women Executive Director Phumzile Mlambo-Ngcuka draws attention to the work of rural and urban activists who have fought for women’s rights and gender equality.

“Achieving gender equality and empowering women and girls is the unfinished business of our time, and the greatest human rights challenge in our world.”
UN Secretary-General, António Guterres

International Women’s Day is a time to reflect on progress made, to call for change and to celebrate acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries and communities.

It is also an opportunity to consider how to accelerate the 2030 Agenda, building momentum for the effective implementation of the Sustainable Development Goals, especially goal number 5: Achieve gender equality and empower all women and girls; and number 4: Ensure inclusive and quality education for all and promote lifelong learning.

Some key targets of the 2030 Agenda:

  • By 2030, ensure that all girls and boys complete free, equitable and quality primary and secondary education leading to relevant and Goal-4 effective learning outcomes.
  • By 2030, ensure that all girls and boys have access to quality early childhood development, care and preprimary education so that they are ready for primary education.
  • End all forms of discrimination against all women and girls everywhere.
  • Eliminate all forms of violence against all women and girls in the public and private spheres, including trafficking and sexual and other types of exploitation.
  • Eliminate all harmful practices, such as child, early and forced marriage and female genital mutilation.

This year, International Women’s Day comes on the heels of unprecedented global movement for women’s rights, equality and justice. Sexual harassment, violence and discrimination against women has captured headlines and public discourse, propelled by a rising determination for change.

International Women’s Day 2018 is an opportunity to transform this momentum into action, to empower women in all settings, rural and urban, and celebrate the activists who are working relentlessly to claim women’s rights and realize their full potential.

Echoing the priority theme of the upcoming 62nd session of the UN Commission on the Status of Women, International Women’s Day will also draw attention to the rights and activism of rural women, who make up over a quarter of the world population and majority of the 43 per cent of women in the global agricultural labour force.

They till the lands and plant seeds to feed nations, ensure food security for their communities and build climate resilience. Yet, on almost every measure of development, because of deep seated gender inequalities and discrimination, rural women fare worse than rural men or urban women. For instance, less than 20 per cent of landholders worldwide are women, and while the global pay gap between men and women stand at 23 per cent, in rural areas, it can be as high as 40 per cent. They lack infrastructure and services, decent work and social protection, and are left more vulnerable to the effects of climate change. Rural women and their organizations represent an enormous potential, and they are on the move to claim their rights and improve their livelihoods and wellbeing. They are using innovative agricultural methods, setting up successful businesses and acquiring new skills, pursuing their legal entitlements and running for office.

On 8 March, join activists around the world and UN Women to seize the moment, celebrate, take action and transform women’s lives everywhere. The time is NOW.

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