One of the world’s largest trading and telecoms company, Orange Business Services, a subsidiary of the Orange Group, on Tuesday reaffirmed its commitment to support enterprises in Africa with expansion of its sales operations in Lagos, Nigeria.

This is contained in a statement by Mr Giorgio Heiman, Vice President, Orange Business Services, Africa, and made available to Daily Times.

According to the statement, the company has established a new sales office in addition to the existing customer support activities in the country.

It added that the objective was to support senior information technology decision makers with strategies to grasp the market opportunities being brought by digital transformation.

The statement said that the potential for businesses to expand in Nigeria was demonstrated by the size and rate of growth already achieved by existing Orange clients, especially in the financial sector.

“The expanded Orange Business Services presence in Lagos helps support the many Nigeria-based businesses who want to increase their business performance and profitability. We act as a trusted advisor to help our customers compete on an equal footing in what is rapidly becoming a global market. This includes competitive and high-quality IT services delivered in all countries in which they operate,” he said.

It said that the Orange Business Services in Nigeria supports both Nigeria-based businesses, “which are growing and transforming due to digital technologies, and multinational companies from elsewhere on the continent and beyond.’’

“We place great emphasis on local presence in our markets; there are many growth opportunities in IT, particularly in high-growth markets like Nigeria and across West Africa. But these can only be harnessed if service providers have a local understanding of strategic, political and cultural sensitivities in a region.

“Orange delivers consistently reliable telecommunications across Africa, including in hard-to-reach places and in jurisdictions where the regulatory environment is still developing.

“In addition to West Africa, Orange Business Services was present across North and South Africa. Orange had a strong commitment to the African continent, which had been at the heart of the Orange business strategy for the last few decades.

The statement pointed out that the group had a long-term approach to its presence in the region and had invested heavily to support infrastructural development and innovations that had changed the social and business landscape.