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The Future Of Product Design: Less Transactional, More Inspirational

The Future Of Product Design: Less Transactional, More Inspirational

As director of product design for the world’s largest ticket marketplace, StubHub, Safia AliWo leads the team accountable for “product experiences” on all digital platforms. And she certainly seems to keep customer experiences at the forefront of her thinking. Is that the future of product design, an arms race of pleasing an increasingly demanding customer base? “It’s […]