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Traits To Have A Winning Mindset

Traits To Have A Winning Mindset

Clear goals. Self-confidence. Positive self-image. Self awareness. As in all aspects of life, there are five essential ingredients for success: passion, enthusiasm, optimism, inner strength, and perseverance. Winning people are those who take risks and go for their dreams and goals; that they conquer the objectives, and, at the same time, that they have the ability, […]

How To Communicate Your Brand In A Crisis

How To Communicate Your Brand In A Crisis

Jessica Korthuis’s career plans never included becoming an entrepreneur. “I was working in corporate America,” Korthuis says. “I was working in fashion PR and I was on a one-way ticket to work at this big global fashion brand. Then my role was completely eliminated across the entire company.” Korthuis went home, threw herself a party with wine […]

Go To Fewer Meetings, and Take More Action – Bobbi Brown

Go To Fewer Meetings, and Take More Action – Bobbi Brown

What do you do for a second act, when your first act literally changed an industry? That was the question facing makeup powerhouse Bobbi Brown, whose simple line of lipsticks blossomed into the billion-dollar company Bobbi Brown Cosmetics. She left it in 2016 with no plans for what to do next; all she knew was that she was […]

Modern Entrepreneurs Disrupting Old Traditions

Modern Entrepreneurs Disrupting Old Traditions

Starting a business has always been considered one of the more difficult career choices. However, the acute interest with which millennials are pursuing it has changed this perspective. Indeed, entrepreneurship has a charm that is hard to resist. Why shouldn’t it be? The promise of going after what one truly wants, personal and financial freedom […]

Tips For Improving Customer Experience And Growing Your Business

Tips For Improving Customer Experience And Growing Your Business

Creating great experiences for customers should be a top goal for every business. If you can offer an amazing experience, you can create repeat customers, increase sales and more effectively market your business in a number of different ways. Here are some tips from members of the online small business community for creating great customer […]

Inspiring Women Series : Up Close And Inspirational With Labake Amoo

Inspiring Women Series : Up Close And Inspirational With Labake Amoo

On this episode of Inspiring women series, we take a sneak into the branding world.  We bring to you a hardworking and self-sufficient woman who has taken on the wheels to make businesses look good and profitable. She preaches concept, precept and profit. Welcome, as we look at another inspiring story to get us started. […]

Rant Of The Day – Let Me Pay 1naira

Rant Of The Day – Let Me Pay 1naira

Welcome to the rant column Ever met some persons who just want to get something great, unique and mind blowing at no cost? There are ‘those’ people who like to think that they are smart and want to use ‘grammar’ to get what they should pay for. For instance, an entrepreneur would go all out […]

The Power Of User Personas

The Power Of User Personas

  If you’re a business owner, then you know there is a massive difference between starting a business and building a business. And the gap between a great idea and a great business is a tough one to close. Because it’s not enough to create a product or service. No matter how innovative, beautiful or […]

Powerful Habits for Marketing Yourself And Building a Personal Brand

Powerful Habits for Marketing Yourself  And Building a Personal Brand

Building and promoting your own personal brand is just as important for your success and happiness as it is for any business. In her book Personal Branding and Marketing Yourself, executive coach, trainer, and consultant Rita B. Allen explains that there are 10 habits you should adopt to market yourself while building a more powerful […]

Why Do Businesses Fail

Why Do Businesses Fail

Did you know that a staggering 96% of businesses will fail over a 10-year period of time? And as for the remaining 4%, it does not necessarily mean they succeed, it means that they’ve survived. So what causes a business to fail? What makes someone succeed? What makes the difference? Peter Drucker, one of the […]

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