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The 3 T’s of Authority Building for Women

The 3 T’s of Authority Building for Women

As a female director at a marketing authority company, I am unquenchably curious, both professionally and personally, as to how women secure themselves a place at the table – how they distinguish themselves in their fields and become the go-to experts. It’s tempting to think that since its 2017, women do it the same way […]

The Science of Persuasion

The Science of Persuasion

When New York Life offers—with “no obligation”—a flashlight and keychain to AARP members who agree to let the company send them information, it’s employing a scientifically proven persuasion principle. Same with TruGreen, when it solicits lawn-care business in a mailer that says “57 of your neighbors have TruGreen lawns.” Ditto for Core Power, when it […]