Mark Turnbull, then Managing Director of Cambridge Analytica Political Global, was quoted by CNBC saying they “rebranded the entire (Jubilee) party twice, wrote their manifesto, done two rounds of 50,000 (participant) surveys,”

 

“Then we’d write all the speeches and we’d stage the whole thing so just about every element of his campaign,” Turnbull added.

ODM leader Raila Odinga accused the consultancy firm of tarnishing his name during the 2017 elections.

“I have been a victim of these fake news. The international community has failed to rein in them,” Mr Odinga told participants in an address at Chatham House.

“Cambridge Analytica was running a platform where anytime you opened a page you would see my picture there with very negative stories. Once the campaigns were over, you could not see those pages, making it difficult to seek legal redress.”