How To Nail Thought Leadership

By Paul Blanchard

I work in thought leadership. It’s literally what I do for a living. I have 30 staff members in three offices around the world, and I even claim to be a thought leader myself. Recently, I was at a networking event where someone asked me, “What makes a thought leader anyway?” As someone who has been in the public relations game for 20 years, this is a question I’ve been asked many times. Something in the way the question was asked this time made me reflect more deeply on it.

I thought about it again as I was walking my dogs the next day. I wanted to put myself in their shoes, so I took out my phone and did what most people would do — looked on Wikipedia. It didn’t help much, apart from an academic description and a note that the description had been applied to Ralph Waldo Emerson, who was said to manifest “the wizard power of a thought-leader.”


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